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Sustainability or Growth? Why not both!
Well-designed sustainable products and services will create extra value, in every meaning of the word. In this industry analysis we will show you that implementing sustainability as a core driver can make your business thrive, apart from doing good!
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Sustainability: what’s in the word?
From buzzword to concrete action
Sustainability as a word is losing her value. We should stop talking and start doing! With climate change becoming more apparent every year, the time has come as business leaders to take responsibility in our own hands. But where do we start? And which categories should we think of, when ‘doing’ sustainability?
The growth driver for the next decade
From cost item to more revenue
Frontrunners have shown us how implementing sustainability as one of your core drivers creates new business opportunities. Getting profit out of people consuming less; turning waste into profit; introducing a sustainable service to attract new client segments. Possibilities are endless.
The butterfly model. Click to enlarge
Embrace your role as sustainable business
From small stepping stones to ‘breathing sustainability’
Moving towards a sustainable business asks for a change in your daily operation. Start with small interventions in your customer journey. Extend your business ecosystem with the right triple-P partners, who take in account both profit, people AND planet. Explore opportunities and introduce sustainability experts within multiple teams.
Let’s not wait for the system to change. Let’s change the system together.