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Rebuilding Healthcare for Gen Z
Take a glimpse at the future of healthcare by learning what the new generation of patients and HCP’s is demanding and expecting from brands. Download our industry analysis now for free.
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Healthcare; what’s in a word?
From sickcare to prevention holistic wellbeing
Beyond the fitbit, Gen Z requires a health partner. With exponentially rising healthcare costs, the industry has been talking a lot about prevention as the savior of healthcare. But how does prevention resonate with the generation of citizens we’re building it for? And how can we make it relevant, to create the movement we need?
Designing healthcare services instead of pills
From cold hospitals to warm hospitality. Walk-in, virtual or digital.
A new generation can’t be fit into one channel: the occasion drives the preferred medium, seamlessly navigating between video-calls; walk-in clinics and hospitals. But they have one thing in common: an inviting, welcoming atmosphere where a dialogue takes place with the patient.
A new role that democratizes knowledge and empowers people
From Key Opinion Leader to Community Opinion Leader
Gen-Z wants to be on top of health, always. They look for information with Dr Google, or more recently, ChatGPT to get answers on specific topics they are concerned about. The role of KOL to influence HCP’s will be reinforced by a new partner: the Community Opinion Leader. A type of influencer that is in constant touch with the general public, interest groups, patient groups, creating awareness and pull for new treatments and methods.
Let’s not wait for the system to change. Let’s change the system together.