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Rebuilding Healthcare for Gen Z
Unfortunately, this event has been canceled. Interested in having this as an exclusive inspiration session for your team?
A new direction driven by customer-centricity, wellbeing and shaping new alliances
To say healthcare is changing is an understatement - it is revolutionizing. With new technology and business models, the possibilities are endless. In this inspiration session, we take a glimpse at the future by starting with the demands and expectations of a new generation of patients and HCP’s.
🇳🇱 16:00pm - 17:00pm Amsterdam time
🇧🇷 11:00am - 12:00am Rio de Janeiro
🇲🇽 8:00am - 9:00am Mexico City
We work together with leaders from:
Meet the expert speakers.
Head of Strategy
Founder of ktc. Pioneer in HCP and patient centered thinking in health. Experience with a pharmaceuticals, hospitals and health insurers for over 10 years. The future is about people, not technology.
#strategy #customerfirst #host #innovator #strategy #experiencedesign
Joost van de Velde
Service Designer
Strategic partner and leadership for innovation in healthcare for emerging markets. By identifying opportunities among customer needs and behavior, Isabel develops solutions that help clients grow and succeed in their service portfolio.
#businessinnovator #speaker #facilitator #customercentered
Isabel Elia
Head of Creative
20 years of experience as a creative, publicist and storyteller. Passionate about stories that impact people. Firm believer that brands and communication should serve the public and not the other way around.
#creativedirector #storyteller #brandertainer #speaker #author #customercentered
Oscar Amador
Healthcare; what’s in a word?
From sickcare to prevention holistic wellbeing
Beyond the fitbit, Gen Z requires a health partner. With exponentially rising healthcare costs, the industry has been talking a lot about prevention as the savior of healthcare. But how does prevention resonate with the generation of citizens we’re building it for? And how can we make it relevant, to create the movement we need?
Designing healthcare services instead of pills
From cold hospitals to warm hospitality. Walk-in, virtual or digital.
A new generation can’t be fit into one channel: the occasion drives the preferred medium, seamlessly navigating between video-calls; walk-in clinics and hospitals. But they have one thing in common: an inviting, welcoming atmosphere where a dialogue takes place with the patient.
A new role that democratizes knowledge and empowers people
From Key Opinion Leader to Community Opinion Leader
Gen-Z wants to be on top of health, always. They look for information with Dr Google, or more recently, ChatGPT to get answers on specific topics they are concerned about. The role of KOL to influence HCP’s will be reinforced by a new partner: the Community Opinion Leader. A type of influencer that is in constant touch with the general public, interest groups, patient groups, creating awareness and pull for new treatments and methods.