Guiding doctors in the new ways of healthcare, and bring their practice online.
Pfizer | Telemedicina
| Client
Pfizer
| Project Length
1 Months
Situation
The company wanted to engage in value added ways with its main client: the health care professional. With regards to the COVID-19 situation in Mexico this ment an informative and digestible way to help the health care professionals move to an online environment.
Challenge
Understand the HCP context in order to design a suitable guide, fitting to different levels of digitalisation to their different types of professions. This also ment making this guide interesting and fun for doctors with many different expertise while keeping the quality and proficiency high.
Solution
Combining in-dept interviews of HCP’s in Mexico and hours of desk research resulted in a telemedicine guide, explaining how to set up a practice online from first considerations to keep in mind to the end of the consult.
Impact
This solutions helps health care professionals save time, and gives them the opportunity to make their practices more modern and digital. following the guide brings transparency to patients and increases business value.
How it all started
As a result of the COVID-19 situation many practices need to be moved online, In Mexico where there are no official regulations for telemedicine yet ktc acted as a research and design partner in this new ecosystem.
Discover
The current state of engaging healthcare professionals.
In Mexico there are no official legislations yet , when it comes to telemedicine. Therefore, many HPC’s are left in the dark. For them it is difficult to learn about the new ways of meeting and how to deal with privacy compliance (such as HIPAA). Some practices have managed to move online, but for many online consulting is still the odd one out.
Tools used: Stakeholder interviews, Context research
Remote Interviewing
We used video conferencing to interview HCP’s in Mexico. It took about 45 minutes per session to really learn about their struggles, desires, and expectations when in comes to online consultation of patients. From these interviews, supported by desk research we distilled 8 chapters explaining how to set up a telemedicine practice.
Insights
Guide Setup
As there are many doctors who like to learn more about telemedicine, no matter their current digital experience the guide needed to fit all. This ment, a clear and digestible setup, where health care professionals can skimm through or read in more detail. Chapter’s are set up in chronological order such that a HCP can basically use the guide in every step of the way, supported by reports and papers.
Tools used: brainwriting, card sorting
Top 3 Insights
When to use
Not every profession in healthcare can work with telemedicine. Take a surgeon as obvious example. Yet, also for psychiatrist it might sometimes be impossible to move online due to the patients mental stability. Therefore, there should be general guides for when to host a session online, and each case should be looked at individually.
Diagnostics at Home
Of course there are cases where it is impossible to consult the patient from home, because certain diagnostic need to be taken. However, in this digital age, many people already have healthcare devices at home. Whether it’s a separate device or an mobile app, both can help to diagnose a patients conditions over distance.
The profesional Look
Many people imagine that while working from home, the professional look is not a necessity anymore. Yet, for HCP it is of outmost importance, their look, or white coat, gives them a level of professionalism and trustworthiness. Which is something all patient can appreciate.
Result
A strong and informative booklet for HCP’s to set up their health
care practice in a digital age.
Project Team
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| CEO & Founer ktc
Marijn Stijvers
| Visual Designer ktc