31st October 2023 • 16.00pm CET • English • Free (pay with your time)

Generative AI for Innovation

A 45 min Demo Session how Gen-AI tools can accelerate your marketing and innovation projects

AI is conquering many aspects of business by storm, creating new opportunities for innovators and marketeers. Are you grabbing this opportunity or do you feel overwhelmed and unsure where to start? This inspirational session shows how ChatGPT, Midjourney and Copy.ai allow you to deliver better results at 10% of your precious time. Watch them in action and learn about ethical, legal and privacy considerations.

If the above registry doesn't work, just send an email to yessica@ktc.com.mx and she'll fix it for you

Meet the expert speakers.

Head of Strategy & AI Champion

Founder of ktc. Deeply committed to innovation and customer-centricity, Joost shares his passion for ChatGPT and Generative AI to drive creative solutions that benefit clients, customers and the broader industry.

#strategy #customerfirst #host #innovator #strategy #experiencedesign

Joost van de Velde

Service Designer & AI Champion

Service designer at ktc navigating the AI frontier, leveraging Generative AI as an innovation catalyst. Koen champions the idea that AI is a partner, not a replacement, augmenting human capabilities for greater impact.

#serviceinnovation #embracingai #facilitator #designer #customercentered

Koen van der Loop

Chat-GPT for innovation boost

Research trends and ideate value propositions that resonate with customer pains and gains

Identifying market opportunities has changed: from digging through large amounts of research to automatically sifting out key highlights, allowing for better strategic decision making. New tools like ChatGPT are answering (almost) all your questions, helping companies research trends, zoom in on new opportunities and research customer needs, pains and gains. Using AI as a co-pilot allows companies to minimize their time-to-market, improve their strategy, and create better customer experiences.

Chat-GPT, Midjourney, Firefly

Bringing brand and creative concepts to life with AI

Translating ideas into engaging designs and websites are more important than ever. New affordable or open-source AI tools help companies to generate concepts and websites in seconds. This allows innovation managers and marketers spend more time on gathering quality user feedback to iterating quickly and building online credibility.

Critical Note for daily use

How to Use Generative AI and Still Be a Good Person

In this rapidly evolving world, the integration of AI technology has opened new doors of creativity. However, this exciting frontier comes with its own set of challenges and considerations. Ethical concerns arise as designers navigate the fine line between inspiration and imitation, fueling a global debate on AI-generated work ownership. ChatGPT, while impressive, poses bias and misuse risks, underscoring the importance of responsible AI use. However, there are numerous ways to use AI for positive impact, so let's stay optimistic!

FAQ

  • Generative AI refers to a type of artificial intelligence that can create or generate new content, such as images, music, or text. It learns patterns from existing data and uses that knowledge to produce original and realistic output. Examples of tools that are utilizing this technology are ChatGPT, Bard, Midjourney and Adobe Firefly. We believe this technology opens doors to a future where we revolutionize industries, unlock new frontiers, and are able to create lasting positive impact for generations to come.

  • Having technical skills can be beneficial, but you don't need to be an AI expert to leverage its potential. Many user-friendly AI tools and platforms are available today that requires no coding knowledge. A willingness to learn and a critical eye will be all you need to begin utilizing Generative AI effectively.

  • Fill in the form at the top of this webpage with your name and (work) e-mail. Then you will receive the link to join on July 11th. Didn’t receive an e-mail? Contact us as yessica@ktc.com.mx

  • It’s 31st of October and takes 1 hour.

    🇳🇱 Europe, Amsterdam 16:00-17:00pm CEST

    🇲🇽 Mexico, Mexico City 9:00-10:00h

  • Yes, you’re free to join for a short time. We recommend you join from the start as we dive in the lessons from the beginning. The last 15 min. we dedicate to an interactive poll and potential discussion and round table. We hope to see you!

  • You don’t need to install any tool or app. This webinar will be hosted in your browser with the professional Demio webinar tool. No camera or audio needed either, just join the live chat to interact! You’ll receive the inspiration session link in your e-mail inbox once you register.

Join our ktc live inspiration session

✓ Join the live chat and discuss with world leaders

✓ Sit back and enjoy the easy to use webinar platform Demio

✓ Learn with global pioneers and join the interactive poll in the last 15 min.

✓ No time? No worries, join quickly live and leave early: you’ll receive a link of the recording automatically

Scroll up to register