26 October • 11.00am CST • Spanish • Free

Measurable Creativity

Join us for the inspiration session

If there is no Register Form showing, visit this link to register or e-mail elizabeth.valle@ktc.com.mx for a personal registration

Join us for a 45-minute live session where you'll learn how to establish parameters for effectively measuring creativity.

In a world saturated with information, it is crucial to stand out with effective marketing strategies. How do you determine which strategies are working and which ones are not? The key lies in measuring the effectiveness of your ideas. In this session, you will discover how to transform your marketing efforts into tangible results by learning how to measure and optimize the effectiveness of your strategies. From understanding your audience on a personal level to maximizing the value of each stage of the conversion funnel, you will acquire essential tools to enhance creativity and marketing strategies effectively.

This is not about dashboards, not about data, and not just a simple analysis. It's Measurable Creativity.

Plus, we'll provide examples that are relevant and applicable in our Mexican market.

Meet the expert speakers.

Head of Data Intelligence

Fer is Head of Data Intelligence, Paid Media, and Measurement at ktc. He is an expert in translating information into deep insights that become actionable and useful ideas. His philosophy, 'everything that cannot be measured cannot be improved,' has consistently pushed us to stay one step ahead in the development and optimization of strategies and to make our strategic value tangible for our clients.

#Insights #Medición #Analytics #PaidMedia #DigitalStrategy #Optimización #Facilitador

Fernando Núñez

Head of Creative

With 20 years of experience as a creative, advertiser, and storyteller, Oscar is passionate about stories that have an impact on people. “I am a firm believer that brand communication should serve the audience and not the other way around.”

#creativedirection #storyteller #brandertainer #speaker #author #cusomercentered

Oscar Amador

Join the ktc inspiration session Measurable Creativity | Introduction | Psychodemographic Target | Funnel Strategy | Measurement and Analysis | Q&A together with world leaders

Persona

Psychodemographic Target

Convert your audience into "Personas," understand their needs, and learn to identify not only the main ones but also how they directly impact the messages and channels where they are present.

Empathize with your audience

Funnel strategy

Build your strategy by mapping the actions, messages, and highest-value touchpoints for your user, depending on the stage of the funnel where your target audience is. Also, consider the actions of the highest strategic and commercial value for the brand within the same funnel.

Verify creativity

Measurement and analysis

Discover how to establish the most effective parameters for measuring your creative initiatives, as well as the importance of implementing a deep analysis methodology that allows you to verify the true performance of your strategies.

FAQ

  • Fill out the form at the beginning of this page with your name and professional email. You will receive a link to join and an invitation in your calendar. It's completely free!

  • Contact elizabeth.valle@ktc.com.mx, and she will assist you.

  • Of course, you can join for as long as you can or wish. We recommend joining from the beginning to understand the context and topic. The last 15 minutes are dedicated to a question and answer session.

  • You don't need to install anything. The session will be conducted through Demio: just make sure to log in with an email account that allows it, preferrably your professional e-mail. If your corporate account doesn't work, try using a personal email.

Join our ktc live inspiration session

✓ Join the live chat and discuss with world leaders

✓ Sit back and enjoy the easy to use webinar platform Demio

✓ Learn with global pioneers and get your questions answered in the Q&A

✓ No time? No worries, join quickly live and leave early: you’ll receive a link of the recording automatically

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